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Privacy Policy London69 — Data Protection & Your Information

Your privacy is our priority. This document explains in detail how london69 collects, uses, stores, and protects your personal information as a user of our platform.

Last Updated: 1 January 2026
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Our Privacy Commitment

Six Pillars Data Protection London69

London69 takes a comprehensive approach to protecting your data — from collection through to storage and deletion.

Minimum Data Collection

London69 only collects information that is strictly necessary to provide platform services. No excess data is collected without a clear purpose that has been communicated to you in advance.

High-Level Encryption

All data transmitted between your device and london69 servers is protected with 256-bit SSL encryption. Stored data is also encrypted using the latest industry standards to ensure optimal security.

No Data Sales

London69 has never and will never sell, rent, or transfer your personal information to any third party for marketing or any other commercial purpose without your explicit consent.

Full Control Is Yours

You have the full right to access, correct, download, or request deletion of your personal data at any time. Your request will be processed within 14 working days.

Transparent Cookie Management

London69 uses cookies solely to improve user experience, analyse platform traffic on an aggregate basis, and securely maintain your login session. You can manage cookie settings at any time.

Legal Compliance

All data processing practices at london69 comply with applicable data protection laws, including KYC and AML requirements set by the relevant regulatory authorities to safeguard the platform and its users.

Important Note: This Privacy Policy forms part of the london69 Terms and Conditions and takes effect as soon as you register or use our platform. By using the london69 platform, you agree to the practices described in this document.

Section 01

Introduction & Scope of This Privacy Policy

London69 is an online gaming platform operating for the Malaysian market. As a platform trusted by over one million users, we understand how important your trust is to us in managing your personal information with full integrity and responsibility.

This Privacy Policy explains in detail how london69 ("we", "Platform") collects, processes, stores, and protects your personal information ("you", "user") when you use our website, mobile app, and all related services we provide.

This document applies to all registered users of the london69 platform, visitors to our website, and any individual who interacts with our platform in any capacity. If you disagree with any part of this Privacy Policy, please stop using our platform and contact the support team to close your account.

Section 02

What Information Do We Collect?

London69 collects two main categories of information — information you provide directly to us, and information collected automatically while you use the platform.

Information You Provide Directly:

  • Registration Information: Full name, date of birth, mobile number, email address, username, and password you create.
  • Identity Verification Documents (KYC): Copies of identification documents (MyKad), passport, driving licence, or other official identity documents requested for verification purposes.
  • Financial Information: Bank account number, e-wallet provider name (Touch 'n Go, GrabPay, Boost), FPX or DuitNow number used for deposit and withdrawal transactions.
  • Support Communications: Records of conversations with our customer support team, including any complaints, enquiries, or feedback you have submitted.

Automatically Collected Information:

  • Your IP address, device type, operating system, and web browser type.
  • Platform activity records including games played, total wagering amounts, session duration, and transaction history.
  • Cookie data and similar tracking technologies to help enhance the user experience.
  • Approximate location data based on IP address for jurisdiction verification and fraud prevention purposes.
Section 03

How Do We Use Your Information?

London69 uses your personal information only for legitimate purposes necessary to provide you with the best platform services. We will not use your data for unrelated purposes without obtaining your consent first.

The primary purposes for which your data is used include:

  • Account Management: To register, verify, and maintain your account on the london69 platform.
  • Transaction Processing: To securely process deposits, withdrawals, and any financial transactions you carry out through the platform.
  • Identity Verification & KYC: To meet legal compliance requirements relating to identity verification, anti-money laundering (AML), and counter-terrorism financing.
  • Customer Support: To provide responsive technical assistance and customer support whenever you need it.
  • Platform Security: To detect and prevent fraud, unauthorised access, system abuse, and suspicious activity.
  • Service Improvement: To analyse platform usage patterns on an aggregate basis in order to improve features, performance, and overall user experience.
  • Marketing Communications: To send you promotional information, bonuses, and exclusive offers — only if you have given consent to receive such communications.
Section 04

Data Storage & Security

London69 implements comprehensive technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction.

Technical Security Measures:

  • 256-bit SSL encryption for all data transmitted between your device and our servers.
  • Sensitive data stored in the database is encrypted using the latest industry-standard encryption algorithms.
  • Multi-layer firewall systems and active intrusion detection running 24/7.
  • Two-factor authentication (2FA) is available for all user accounts as an additional layer of security.
  • Regular security audits by independent third parties to ensure our systems remain up to date.

Data Retention Period: london69 retains your personal data for as long as you hold an active account with us, plus an additional period required to meet legal obligations (typically 5–7 years after account closure), after which the data will be securely deleted.

Section 05

Sharing Information With Third Parties

London69 does not sell your personal data. However, in limited situations outlined below, we may share information with trusted third parties:

  • Payment Providers: Required transaction information is shared with approved payment providers (such as FPX, DuitNow, and e-wallet services) solely to process your deposit and withdrawal transactions.
  • KYC Service Providers: Identity verification data is shared with registered and approved third-party KYC service providers for verification purposes only.
  • Game Providers: Minimum required game session information is shared with game software providers to enable proper game functionality.
  • Legal Authority: london69 fully complies with any court orders or lawful requests from law enforcement authorities requiring the disclosure of user information.
  • All third parties that work with london69 are required to sign strict confidentiality agreements and adhere to data protection standards equivalent to or exceeding our own.
Section 06

Your Rights as a User

London69 respects and upholds user rights in the management of personal data. You have the following rights, which may be exercised at any time by contacting our support team:

Right to AccessReceive a copy of all personal data we hold about you.
Right to RectificationRequest correction of inaccurate or incomplete personal information.
Right to ErasureRequest deletion of your personal data, subject to legal obligations.
Right to Data PortabilityReceive your data in a machine-readable format for portability.
Right to ObjectObject to the processing of your data for direct marketing purposes at any time.
Right to RestrictionRequest restriction of your data processing in certain lawful circumstances.

To exercise any of the above rights, contact the london69 support team via email or Telegram. We will process your request within 14 working days.

Section 07

Cookie & Tracking Technology Policy

London69 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.

Types of Cookies We Use:

  • Essential Cookies: Required for core platform functions such as login session verification, security, and language preferences. These cookies cannot be disabled.
  • Performance Cookies: To collect anonymised information about how you use the platform (pages visited, time spent) to help us improve our services.
  • Functional Cookies: To save your preferences such as display language, chosen theme, and other settings for a more personalised experience.
  • Analytics Cookies: Used to understand aggregate platform usage patterns and help us make better improvement decisions.

You can manage or delete cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality of some london69 platform features.

Section 08

Privacy Policy Amendments & Contact Us

London69 reserves the right to update or amend this Privacy Policy at any time. Any material changes will be communicated to you via your registered email or in-platform notification at least 14 days before the changes take effect.

We encourage you to review this Privacy Policy periodically to stay informed of our latest practices. The "Last Updated" date at the top of this document will always reflect the latest version in effect.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how london69 handles your personal data, please contact our Data Protection Officer via:

  • Email: [email protected]
  • Telegram: @london69support
  • Response Time: 24/7, within 24 hours
FAQ

Questions About london69 Privacy

Absolutely not. london69 has never and will never sell, rent, or transfer your personal information to any third party for marketing or commercial purposes. Your data is only shared with necessary service provider partners (such as payment and KYC providers) solely to operate the platform, and all such parties are bound by strict confidentiality agreements.

london69 retains your personal data for the duration your account remains active, plus any additional period required by law (typically 5–7 years) after account closure. This is a legal compliance requirement relating to financial records and AML. After this period, your data will be securely and permanently deleted from all our systems.

You may submit a data deletion request by emailing the london69 support team. Our team will first verify your identity, then process the request within 14 working days. Please note that certain data may need to be retained to comply with legal requirements even after a deletion request has been received.

When your account is closed, whether at your own request or by a platform decision, your access will be deactivated immediately. Your personal data will remain stored in our systems for the period required by law (5–7 years), after which it will be permanently deleted. Data will not be used for any marketing or commercial purposes following account closure.

london69 does not store your full credit or debit card details directly. All payment transactions are processed through PCI-DSS certified third-party payment gateways. london69 only stores the information needed to identify your payment method (such as the bank account number used for DuitNow or FPX), and never your full card number or CVV.
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